This PowerPoint outlines the key issues that Cafe Coffee Day faces as Starbucks enters the market. The presentation displays numerous frameworks such as a competitive analysis, a Porters Analysis, and a Perceptual Map. The presentation then outlines the possible alternatives our team put together and our forecast.
Here is the link to the presentation – Cafe Coffee Day
This is a short memo to the CMO of Netflix informing her on the huge opportunity at hand. Disney is trying to improve its image relating to its Disney doll collection. Due to great success in media overlapping with products, Netflix should launch a Disney princess series to increase exposure in order to increase Disney princess sales. Which should in turn bring Disney fans to Netflix and strengthen the relationship between the two. Here is the link to the memo: Netflix Marketing
This is a prototype for an App that assist customers when leasing a car. The app allows the customer to enter their information and past purchases in order to find what cars the car dealership will offer them. Here is the link to the Prototype: We Sell All Cars
CleanSpritz, a home cleaning product of MJ Brenner, has had sales decline about 7.5% for five consecutive years and this is believed to be related to the trend in price sensitive consumers and environmental conscience consumers. This paper covers the key issues, environmental analysis, company analysis, and alternatives that has allowed me to recommend a strategy that would improve MJ Brenner. Click the link here: CleanSpritz
Rent-A-Car is faced with a more competitive industry and they are concerned that they will not be able to compete with its competitors and new substitutes. This paper analyzes the situation and offers Rent-A-Car a recommendation to stay one of the competitive companies in the industry. Click on the link here Rental Cars
This is a short memo to Verifone advising the company to quickly establish more mobile-friendly-machines to establish network externality and become the known and trusted brand affiliated with mobile payments. Click on the link here Apple Pay
This is a Research Paper on the affect on brand loyalty and how Amazon must establish more loyal consumers over seas before they begin to expand. Please click the link and enjoy. Research Project
harrison anastasio 